Environmental Friendly Consumerism in the Bedding Industry

Organic green baby products

More and more consumers are expecting environmental friendliness out of the products they purchase. They are expecting both businesses to take environmental responsibility, as well as the ability to purchase environmentally friendly products from these businesses. The sense of environmental responsibility applies to many industries, including the bedding and linen market.

An increasing market of environmental friendly shoppers

According to a recent poll, approximately 38% of millennial shoppers said they would respond positively to environmentally friendly products. This number is only expected to increase as millennials continue to take over the shopping industry. Retailers will have to find new ways to offer products that fall under this sense of responsibility. Items like organic mattress pads, natural organic baby products, and even eco friendly stuffed animals will be expected of linen and bedding companies.

Some studies even show that a lack of attention to environmental responsibility could ultimately harm a business. An international study by Unilever showed that one third of consumers are now buying from brands based on their social and environmental impact. This study also shows that this new importance encompasses more areas of the world that United States consumers.

Benefits of changing to organic products

Additionally, there are more benefits than meeting these unique shopper demands. Businesses that focus on organic mattress pads and other types of organic materials can create loyal customers, decrease manufacturing costs, and meet an entirely new target of customers. For example, customers that are unable to purchase everyday linens because of allergy problems of unique sensitivities to materials could benefit from a linen company shifting to organic mattress pads. This shift to organic bedding sets could result in both positive publicity and increasing customer base.

Endless opportunities for organic materials

There are endless ideas available for bringing organic materials to the linen industry. Sales of organic nonfood products in the U.S. were up by 8.8% in 2016, making it a great area to invest in. Instead of selling mattress pads that are made out of expensive materials, shift the production to include organic mattress pads. It is likely to also be a demand for organic baby products. As the millennial generation ages and begins to have families of their own, they will demand the same environmentally responsibility of the products they purchase for their children. Other organic material linen options include organic bedding, pillows, mattresses, blankets, throw pillows, stuffed animals, and even decorative duvet covers.

The importance of advancement in the retail industry

Simply ignoring this movement toward organic materials could be extremely harmful to a business. While the majority of consumers do not currently require organic materials, there will come a time that this is what is expected. At this point, it could be too late for a business to shift its products to meet these new needs. It is always a better business plan to meet these advancement needs before they become the majority. With growing attention to organic foods and an increase in sensitivities, as well as greater attention to the health of our planet, organic linens will definitely be a part of the future.

Everywhere you turn, you hear information about environmental responsibility. Some believe it is the manufacturer?s job to improve the health of the planet, while others think that every single person needs to do their part. Either way, environmentally responsible products are a trend that is not going where. If you are in the retail industry, it is time to get ahead of it and offer organic bedding items.

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